Premier Practice Showcase 2017, held in the two beautiful and culturally historic cites of Antwerp, Belgium and Köln, Germany, was a tremendous success. Thanks to our hosts Erik Mertens, MD of Medipolis and Claudia Doeser of FIRM and Matthias Maus, MD and Edith Lange of sehkraft Augenzentrum Maus for comprehensive, behind the scenes view of what has made these practices so successful. The RSA Premier Practice Showcases are often described as “The Best Meeting Ever!” and are truly differentiating. They are a perfect example of how the RSA is growing refractive surgery through collaboration. Enjoy these photos and highlights of the event.
The 2017 Refractive Surgery Alliance Symposium was held at the UCLA Stein Eye Institute in Los Angeles on May 4th under the direction of Rex Hamilton, MD and Greg Parkhurst, MD. The program included an expert faculty from around the world in a very lively format. Topics included the seven procedures used to treat vision over a lifetime, extensive discussions of the five RSA initiatives and an industry panel with top level executives from industry. New programs were announced, including the Young RSA (YRSA) section under the leadership of Blake Williamson, the patient outreach program, the RSA Focus on Independence and the RSA Gives Sight to the World program. Practice building sessions included Call Center Best Practices, Telemedicine, the RSA Social Media Campaign, positioning for Premium IOLs, tips for successful integration of SMILE into a refractive practice, the RSA Group Buy Program and Internal Marketing. The meeting previewed the RSA 2017 Premier Practice Showcase to be held in July, 2017 in Antwerp, Belgium and Cologne, Germany – don’t miss it!
The Refractive Surgery Alliance is proud to have offered four packed days of content, stimulating discussion and inspiring ideas for innovation and collaboration at the “Technology & Innovation Dimension: Lenses, Inlays and Biometry”. Thank you to all RSA Members who attended and participated in the production of this Master of Refractive Surgery Module for the RSA Membership.
The Refractive Surgery Alliance debuted the Master of Refractive Surgery Program wiht the first in a series of programs in Miami Beach FLorida. The first in a series of three programs is “Technology & Innovation: Current Lasers, Cross-Linking and SMILE” where the tremendous discussion and innovative thought made for a fast paced, focused weekend of collaboration around the technologies for Vision Correction. Thank you to all RSA Members who attended and participated in the production of this Master of Refractive Surgery Module for the RSA Membership.
Another fantastic event put together and enjoyed by the Members of the Refractive Surgery Alliance Society at the Ritz-Carlton in New Orleans The full day program hosted a packed room of RSA members and invited industry guests.
What a fantastic evening! RSA members enjoyed a fast paced 90 minutes at the iconic Grant Grill & Lounge in the U. S. Gran Hotel located the heart of the Gaslight District in sunny San Diego California. Cocktail and hors d’oeuvres were enjoyed by all as current and prospective members discussed the 2015 RSA Initiatives and viewed portions of the recent RSA Film Event in Dallas Texas. A highlight of the evening was the opening for registration of the first “Premier Practice Showcase Event”, an RSA Exclusive Event to be held at Vance Thompson Vision in Sioux Falls South Dakota. This three day workshop in June 2015 marks a new collaboration between ophthalmic surgeons, which is a very important Initiative of RSA Membership.
Congratulations to all the RSA members who participated in this weekend’s exclusive RSA filming event in Dallas, with the Lifestyle Healthcare Channel.
With video becoming the primary communication tool for social media, maintaining a top-tier web page presence including “content rich” materials for patient education and interaction is what the weekend in Dallas was all about. Furthermore, the videos spots, roundtable discussions, PSA’s and “Doctor Philosophy” feeds directly support and promote the RSA Initiative of “Educating the Public” about refractive surgery. Under the careful oversight of the professional staff at Lifestyle Healthcare Chanel (LHCC) dozens of top quality videos were produced for all.
The weekend went extremely well and was a first class affair. A great time was had by all and the RSA vision moved forward on many fronts.
This was the first of a series of these events, so all RSA members will have the opportunity to participate in the future.
The Refractive Surgery Alliance (RSA) just wrapped up a fantastic meeting during the October meeting of the 2014 American Academy of Ophthalmology held in Chicago Illinois. The meeting was packed with interactive discussion and ideas about growing a refractive practice.
Comprised of many of the best minds in refractive surgery, The Refractive Surgery Alliance members and the Advisory group centered discussions on how refractive surgeons can practically, professionally and cost effectively capture the growth and opportunities in refractive surgery. Topics included updates on the critical elements of refractive surgery growth which affect every practice, insights and techniques on how to capture the patient supply chain through education and biometric monitoring, new entrepreneurial opportunities for refractive practice growth, and a frank evaluation of the risks and benefits of the various refractive surgery practice models.
The “Presidents Award” was presented to Gregory D. Parkhurst, MD, FACS signifying his dedication to the RSA Initiatives.
If you have a keen interest in refractive surgery and would like to participate in shaping the direction of the refractive market place, beginning with your own practice, then we hope you will join us as you will be welcome as a member of the Refractive Surgery Alliance!
Check back soon to find out when our next meeting will be!
The RSA held its inaugural meeting on Boston in April, 2014. A great deal was accomplished and the group’s alignment behind the RSA mission to promote the growth and development of refractive surgery was clearly established. Starting initiatives will prioritize physician education around entrepreneurial skills and public education regarding the benefits of refractive surgery.
The RSA sees refractive surgery as one of the greatest achievements of our time. Lifestyle, safety, performance and productivity are all improved with independent vision. Our members feel an obligation to bring those benefits to as many people as possible.
Congratulations to President Lance Kugler, MD, President-Elect Greg Parkhurst, MD, Treasurer Matt Hammond, MD and Secretary Jennifer Loh, MD, on their election to the Executive Committee. The amazing accuracy of current technologies and a well-established understanding of the benefits and limits of refractive surgery make these exciting times for refractive surgery!