#1 – MISSION – The RSA is the only global organization with the expressed mission to bring the benefits of refractive surgery to more people. Our main strategy is collaboration. RSA practices experience growth by sharing best practices, ideas, and by working together.
#2 -BUSINESS FOCUS – The RSA’s focus is on practice growth. We are not a scientific society but a business development organization. Our initiatives define our scope: Refractive Surgeon Education, Equipment, Patient Outreach, Education, and Affordability.
#3 -PHYSICIAN LEADERSHIP – The Refractive Surgery Alliance is supported solely by its members. We do not accept industry funds. This allows the Refractive Surgery Alliance to maintain our independence and to focus on market growth rather than market share.
#4 -UNIQUE MEETINGS – Our innovative meetings deliver practical, useful information for practice growth. RSA Symposium is held each spring. Premier Practice Showcase provides behind-the-scenes in-depth views of top practices. In the fall RSA Vision Forward lets members anticipate future developments in refractive surgery.
#5 -RSA FORUM – The RSA Forum provides private, immediate communication among members about a broad range of business and clinical topics. Often cited as the best forum for refractive surgeons, access to the RSA Forum brings access to the most influential refractive surgeons around the world.
#6 -ECONOMIES of SCALE – The RSA offers cooperative programs for marketing, purchasing, financing, and more. The RSA Social Media Campaign attracts international participation, coordinates positive messaging about refractive surgery on a global scale, trains social media coordinators at each practice, and expands each year.
#7 -VISIBILITY – All RSA members are listed on the RSA website on a variety of pages including links to their biography and their practice website. The large network of links causes these RSA listings to rank high in Google searches.
#8 -CROSS GENERATION EXPOSURE – The RSA has a vibrant Young RSA Members section that is growing rapidly. All generations benefit from the shared exposure – for job placement, ideas, and marketing insights.
#9 -EDUCATION OPPORTUNITIES – Through the Master of Refractive Surgery program, RSA members access a unique, high-quality education across “4 Dimensions” – Business & Leadership; Technology & Innovation; Core Competency (the procedures); and Practical Skills. RSA members have preferred access & pricing, saving thousands of dollars.